In the course of your career as a real estate agent, you may be tasked with marketing properties near a cemetery. You could simply add a tongue-in-cheek description that the property is in a “quiet neighborhood.” Or should you be upfront about the property’s…
Summertime is here, and with it comes a new quarter. This makes for a perfect time to revisit your business goals and strategies. Here are 5 strategies for your summer real estate marketing plan. We’ve even thrown in a mistake you’ll want to avoid!…
You already know that marketing and selling luxury homes is different than the marketing to sell entry-level homes. But you may need help to pinpoint the differences. We hope you have already read one of our guides on how to get into luxury real…
We assume your client’s home doesn’t have a slide that curls from the third floor into a backyard pool – like in Barbie’s Dreamhouse. In fact, your client’s home may be far from the Dreamhouse ideal. But that doesn’t mean you can’t capitalize on…
Successful real estate agents understand the importance of nurturing their real estate database. Identify clients for your database who have had successful transactions with you in the past. These clients are more likely to partner with you again in the future. An article on…
According to research by the National Association of REALTORs®, 56% of real estate professionals are using drones to market their listings—and this figure is only expected to rise in the coming years. Not only are drones more affordable and accessible than ever before, but…
As a real estate agent, the effort you put in with a client appears to culminate at the point of sale. You have successfully guided them through the process of searching for a neighborhood and then a home. You have walked them through the…
Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads,…
Having a website and running a blog does not suffice to market your real estate business in 2021. Social media marketing has been growing in significance over the last few years, and the COVID-19 pandemic has further accelerated this trend. As a real estate…
As a real estate agent, one of your most important roles is that of marketer. You’re marketing your clients’ properties. You’re marketing your community to potential buyers. You’re constantly marketing yourself and your services. Are you new to the business? Keep reading for some…
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