real estate agent at computer - uses marketing strategies to expand his business

15 Real Estate Marketing Strategies to Expand Your Business

Are you ready to take your real estate career to the next level? Wondering how to get your name “out there” more? It’s time to embrace real estate marketing.
Marketing is a crucial element in growing your real estate business. It’s what helps you attract more clients and close more deals. With the right strategy, new agents or seasoned pros alike can build a more robust market presence. Here, we share our top 15 real estate marketing strategies to help you expand your business effectively. Read on to learn more.

What is a Real Estate Marketing Strategy?

A real estate marketing strategy is a comprehensive plan designed to attract potential clients and convert them into successful deals. Essentially, it’s your roadmap to achieving consistent growth and visibility in a highly competitive industry.
From digital marketing and social media to traditional advertising and personal networking, various channels all fall under the umbrella of “marketing.” Your strategy should consist of a way to use any or all of these channels to share who you are, what you do, and how you can help a wide net of potential new clients.

Why Creating a Marketing Strategy is Important

Creating a marketing strategy is vital because it helps you focus on activities yielding the highest return. Without a plan, your marketing can become disjointed and less effective. It would be like driving to a new place without a GPS – you may know the general direction, but getting to your destination with a trustworthy roadmap would be much easier. This is what a marketing strategy does. A well-crafted marketing plan ensures that you target the right audience, use the right tools, and accurately measure your success.

15 Real Estate Marketing Strategies

New to marketing? Wondering how to put your plan into action? Not to worry. We’ve compiled some of the best strategies to implement, giving you a well-rounded way to market your real estate business. Utilizing these strategies ensures you can cover all bases and maximize your reach.

1. Identify the target market

Understanding your target market is the first step in any successful marketing strategy. First, start with the demographics to identify who your ideal clients are. Consider factors like age, income level, lifestyle, and buying behavior. Knowing your audience allows you to tailor your marketing efforts to meet their needs and preferences.

2. Budget for marketing expenses

Like it or not, marketing is an investment. Budgeting is critical to ensure you allocate enough resources to your marketing efforts without overspending. Determine how much you can afford to spend on marketing each month and stick to it. This includes costs for online advertising, print materials, website hosting, subscriptions to graphic design software, email marketing platforms, and any other marketing tools you plan to use.

3. Know your audience

While demographics are essential to knowing your audience, you should take it one step further. Try also to understand their pain points, desires, and what drives their decision-making process. Ask yourself: ‘What are their goals? What questions do they have, and how can I answer them?’ This insight allows you to create more compelling marketing messages that resonate and drive action.

4. Create a website

A professional, user-friendly website is a must-have for any real estate agent. Your website should showcase your listings, provide valuable resources for buyers and sellers, and include clear contact information. Make sure it’s easy to navigate. It’s often the first impression potential clients will have of your business, so make it count.

5. Build a blog

Blogging is a powerful way to establish yourself as a thought leader in real estate. Regularly post articles that offer valuable insights, tips, and updates on the market. Create a schedule that keeps your posts consistent, varied, and on track. This not only helps with SEO but also keeps your audience engaged and informed.

Related: 50 Topics for Your Real Estate Blog

6. Partner with local businesses

Forming partnerships with local businesses can expand your reach and enhance your reputation. Collaborate on events, cross-promote services, or simply refer clients to each other. It’s a win-win that can lead to more business for everyone involved.

7. Use drone photography

Drone photography provides stunning, high-quality images and videos of properties that can set your listings apart. This technology offers potential buyers a unique perspective, making your listings more attractive and professional.

Related: How Real Estate Drone Photography Can Boost Your Sales

8. Share client testimonials

Client testimonials are powerful tools for building trust and credibility. Collect and display testimonials from satisfied clients on your website and marketing materials. Positive feedback from others can significantly influence potential clients’ decision-making.

9. Create eye-catching infographics

Infographics are a great way to present information in a visually appealing and easily digestible format. Use them to share market trends, tips for buyers and sellers, or the benefits of working
with you. They’re perfect for social media sharing and can drive engagement.

10. Use email marketing and marketing automation

Email marketing remains one of the most effective ways to stay in touch with clients and prospects. Use marketing automation tools to segment your audience and send personalized, timely messages that nurture leads and maintain relationships.

11. Utilize social media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok are invaluable for real estate marketing. Share listings, market insights, client testimonials, and behind-the-scenes
content. Engage with your audience through comments, messages, and live videos. And don’t forget hashtags or location tags.

Related: A Guide to Social Media Marketing for Real Estate

12. Engage your audience with emotional storytelling methods

People connect with stories. Share the stories behind the homes you sell, the clients you help, and your journey in real estate. Emotional storytelling can create a deeper connection with your
audience and make your marketing more memorable.

13. Optimize your Google Business page

Your Google Business page is not just important; it’s crucial for local SEO. Ensure your profile is complete with up-to-date contact information, photos, and client reviews. This comprehensive profile helps improve your visibility in local search results and attracts more traffic to your website, making it a key part of your marketing strategy.

14. Ask for referrals

Referrals are a powerful source of new business. Don’t be shy about asking satisfied clients to refer friends and family. Offer incentives or simply make it a habit to request referrals during
follow-ups and after closing deals.

15. Maintain an email newsletter

An email newsletter keeps you top-of-mind with your audience. Share updates on the market, new listings, success stories, and helpful tips. Consistent communication through a newsletter can build long-term relationships and encourage repeat business.

Colibri Real Estate School offers top-notch continuing education courses to help you renew your state real estate license and grow your business. For more guidance on growing your real estate business, sign up for weekly downloadable e-books from Colibri delivered directly to your email inbox — Agent Blueprints for Success.