When it comes to building and growing your real estate business, marketing is essential—marketing your brand, marketing your listings, and marketing yourself. Each of these real estate marketing tasks requires blood, sweat, and tears. Luckily, you can get more bang for the marketing buck when you sign up for real estate affiliate marketing programs. Increase your earnings and grow your network with this passive income strategy.
What Are Real Estate Affiliate Marketing Programs?
Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate’s marketing efforts. Simply put, by signing up for an affiliate marketing program, you can be paid a commission for driving customers to a business.
How does affiliate marketing work for real estate agents? While marketing your own business and listings, you will create high-quality content that educates, entertains, or solves problems for your audience. This could include blog posts, videos, social media posts, podcasts, emails, or newsletters. By signing up for affiliate programs, you can leverage your marketing collateral to promote properties, courses, services, or events related to the industry and get paid when one of your followers makes a purchase.
How Do I Choose a Real Estate Affiliate Program?
Here’s some advice on choosing a real estate affiliate program.
1. Assess the quality of the product or service.
Ensure the product, service, or event you promote is reputable, trustworthy, and valuable to potential customers. High-quality offerings can lead to better conversion rates and customer satisfaction.
2. Understand the commission structure.
Look for programs that offer competitive commissions on sales or leads. Consider whether the program provides recurring commissions for ongoing services like property management or rentals.
3. Understand the cookie duration.
A longer cookie duration means you can earn commissions on sales or leads generated over an extended period if the customer doesn’t make an immediate purchase.
4. Understand your audience.
Most of your content as a real estate agent will be created with buyers, sellers, and investors in mind. However, you may also produce content for other real estate agents – or those who want to enter the industry. Make sure the products you promote are aligned with your target audience.
It’s better to be choosy when signing up for an affiliate program and not overdo it. Avoid promoting products solely for the sake of earning commissions. Doing so may cause your audience to lose faith in your recommendations.
What Can I Promote With A Real Estate Affiliate Program?
Is your target audience buyers, sellers, or investors? Here are some affiliate program ideas to consider.
1. Property listings
Affiliate marketing can help real estate agents reach a wider audience beyond their local market. Some agents specialize in a niche or demographic, such as luxury real estate, investment properties, or homes from a specific era or style.
2. Home improvement and renovation services
Promote services related to remodeling, interior design, landscaping, and home staging. Buyers, sellers, and investors may be looking for these services, so connect them with businesses you are proud to support.
3. Mortgage and financing services
Promote mortgage lenders, financial institutions, and loan providers offering financing options for real estate purchases, refinancing, and investment properties.
4. Insurance
Promote insurance providers offering homeowners insurance, landlord insurance, title insurance, and other products related to real estate transactions and investments.
Are you creating content for other real estate professionals or those wanting to enter the industry? Here are the types of affiliate programs to consider.
5. Real estate software and tools.
Promote tools designed for real estate professionals, such as Customer Relationship Management (CRM) software, property management tools, virtual tour platforms, and lead generation tools.
6. Real estate events and conferences
Promote real estate conferences, seminars, networking events, and industry expos for real estate professionals, investors, and enthusiasts.
7. Real estate publications
Promote books, ebooks, and online publications focused on real estate topics, industry trends, market analysis, and investment strategies.
8. Real estate courses and training programs
Promote quality online real estate courses, workshops, and training programs related to real estate investing, property management, marketing, and licensing.
Related: Colibri Real Estate Affiliate Partner Program
Benefits of Real Estate Affiliate Marketing
Your time is limited. Why should you exert effort to become an affiliate marketer for a real estate brand? Here are some of the benefits.
1. Promoting quality products or services helps clients.
Improve the agent-client relationship by promoting quality products or services. Your followers will appreciate your advice.
2. Affiliate marketing can improve business partnerships and connections.
It’s essential to build relationships within the industry. Both parties in the relationship can leverage each other’s strengths, expertise, and audience reach to achieve common goals and business growth. Promoting the business of other local industry leaders may also increase the likelihood that they will send leads your way.
3. Affiliate marketing is a passive income strategy.
Earn extra cash by promoting products and services you believe in with affiliate marketing.
Earn Passive Income with Colibri Real Estate’s Affiliate Program
You can increase your bottom line without any cold-calling, sign-posting, or open houses. Simply place an affiliate link on your website that directs those interested in a real estate career to our online real estate school. You can also include the link at the bottom of your emails or post it once a month on your social media accounts. The more prominent the link, the better the result.
Being an affiliate with Colibri Real Estate goes beyond most affiliate programs. Our Affiliate Partner Program also allows brokers to recruit new real estate agents. Use the Manager Dashboard to track who has enrolled and how far along each candidate is in their course. Get listed on our career network so our graduates can contact you for career opportunities.
Ready to increase your real estate revenue or grow your team without additional work? Get started today by filling out the application at the bottom of this page. Start enjoying all the benefits of being a partner affiliate in just a few days.
