How Top-Selling Real Estate Agents Use Social Media

Face-to-face meetings with your clients are paramount for sharing information with them. But in this world of over-stretched schedules, how do you find new clients, promote your listings and at the same time grow your ROI? It’s time to expand your communication tools by investigating which social media tools and apps can help you build your brand.’s five favorite social media sites for real estate agents are:
1. Facebook
2. Twitter
3. Instagram
4. Blogs
5. YouTube

All of these sites are designed to attract new clients to your business. If you cannot tackle them all at once, choose one or two to start implementing now and add another social media site when you become more proficient at posting.

Facebook has an easy to use format where you can set up your own page that will provide details to your clients. Details can include your listings, photos of listings, current mortgage rates, buyer and seller tips and community news. Clients who connect with your page and “like” something you have listed will be your followers. Entice them to come to your page with small contests and brilliant photos of homes.

Twitter is the social media site that moves at the speed of light. If you need to get a new listing on the market quickly, turn to Twitter. Using 140 characters, you can tweet information about open houses, photos of properties, and share listings. Develop imaginative #hashtags to connect your tweets to your followers. For example #swimmingpool or #4bedrooms can increase your potential clients for that specific property. Twitter is all about finding that perfect tweet and adding a hashtag that capture’s a buyer’s interest.

Instagram is a real estate agent’s dream for sharing listing photos. Take multiple photos of your listing, keeping in mind to photograph those unique features that make this home a standout. Add captions like “gorgeous granite countertops” to show off the home’s extraordinary features.

A special feature of Instagram is invaluable to real estate agents. When you activate your account, turn on the “maps on”. This fabulous feature allows you to give the property location when you are posting pictures to your account.

Add hashtags to your photos. For example using #hardwoodfloors will capture more attention than just the #photo.

A blog is a personal website that builds an online presence for your company and can enhance your ROI. A successful blog will have current posts focusing on real estate and more information on your listings. Be sure that your content is fresh, factual and noteworthy.

Listing a home on YouTube is an excellent way to reach your clients. YouTube boasts more than 3 billion video views per day. Record an agent profile of yourself revealing your strengths as a real estate agent. Honestly share what makes you stand out from other agents. Post your video to YouTube and link it to your personal website.