Kansas Online Correspondence: Finding Your Focus: Niche Marketing for Real Estate

Many real estate agents operate in a certain specialty or “niche,” and perhaps with a little thought, many more would take the time to discover the benefits of carving out a niche for themselves. When agents market themselves as experts in a certain aspect of the industry, it not only helps the agent, but the client/customer as well. Customers need to know who the most knowledgeable, experienced professional in the area is. If there is an agent who specializes in the topic the customer needs assistance with, it is good for the industry if that customer is made aware of that agent. This course is designed to help agents identify a niche that they may want to specialize in and to be able to market themselves as an expert so that all customers are receiving the best care possible by an experienced expert in the industry.