Missed our webinar, “10 Hours Back: How Agents Use AI to Work Less & Earn More”? Don’t worry! You can still catch the replay and discover how AI can help you stand out and work more efficiently.
While some fear AI’s impact, our webinar focused on the helpful tools—the “nice robots” that save you time and let you focus on what matters: your clients and growing your business.
Curious to learn how agents are reclaiming hours while boosting their earnings? Here are some of the webinar highlights.
Key Takeaways
- Start Small with Everyday Tools: You don’t need to dive into advanced AI right away. Begin with simple tools like ChatGPT for writing property descriptions, drafting emails, or generating social media captions.
- Voice Tech Is Transforming Real Estate: Voice assistants can manage tasks like setting up listings, scheduling appointments, or organizing timelines, all through natural conversation. (No keyboard needed.)
- AI Supercharges Content Creation: Turn one neighborhood tour video into multiple social media posts, complete with platform-specific sizing, captions, and formatting in minutes.
- Integration Creates Efficiency: The best AI tools connect seamlessly across platforms, letting you post to Google, MLS, and social channels with just one click.
- Experiment Personally to Succeed Professionally: Agents who use AI in their personal lives first often discover creative ways to apply it to their business, boosting productivity and results.
Why Learning about AI in Real Estate Matters Right Now
Many agents become overwhelmed by all the detailed tasks required to run a successful real estate business. During Colibri Real Estate’s August 2025 webinar, Phil Sexton, REALTOR and thought leader, led a discussion on how AI can help real estate agents streamline their work in order to focus on what matters most.
As he put it, “My goal here is to talk about the nice robots. The ones that we find helpful, that aren’t taking over the world.”
With AI becoming increasingly powerful and accessible, it’s clear this isn’t just a passing trend. Whether it’s automating workflows, simplifying listing coordination, or improving digital marketing, now is the time to embrace AI and stay ahead in the competitive real estate market.
“Don’t be afraid of it. Run with it. Lean into new tech,” Sexton said.
Start With the Tools that Actually Save Time
By focusing on tools designed to streamline your processes, you can make the most of your time and energy while staying efficient in a fast-paced industry.
Here are some ways you can use AI in your real estate business.
Create visuals that don’t look like stock photos
Remember when you needed a graphic designer for every marketing piece? During the webinar, Sexton demonstrated how he tells ChatGPT, “Create an image of a man and a woman FaceTiming an agent,” and boom—custom visual content for his Google Business page.
“Instead of hiring a graphics guy, instead of diving through Canva and trying to make things perfect… instead of getting a degree in Adobe Illustrator, we can now just go into some of these AI tools,” Sexton said.
Turn one video into ten pieces of content
Using tools like Opus Clip, agents are taking their existing neighborhood tour videos and automatically chopping them into social media-sized clips.
As Matt Maier from Rejig.ai shared, “You do the upfront investment in creating that video, and it can be totally off the cuff, doesn’t have to be super well produced, and then Opus will turn it into these really nice-looking clips.”
Leverage the power of AI for effortless digital marketing
Rejig.ai is transforming the way agents manage their digital marketing efforts by simplifying and automating key processes. This powerful AI tool scours the web for relevant and timely content, curates it, and enhances it with visual elements and captions ready for posting on social platforms.
One standout feature of Rejig.ai is its ability to email agents with fully prepared content suggestions, which can be reviewed, edited if necessary, and published with just a few clicks. This seamless integration ensures even commonly overlooked platforms, such as local business pages, receive consistent, impactful updates.
Save time with voice-powered listing coordination
Perhaps the most jaw-dropping demo came from Carey Armstrong of Truelist, who called her AI assistant live during the webinar and set up an entire listing, scheduling painters, photographers, stagers, and even opening title, all through voice commands.
“Hey, Carey, this is Truelist. Can I help you with a new or an existing listing?” The AI proceeded to create a complete timeline, reach out to vendors, and send links to the real estate agent —all while Carey was “driving home from the listing appointment.”
The Integration Game Changer
Here’s where the real time savings happen. Instead of juggling 12-18 different tools (yes, that’s the actual number the former CMO of Anywhere quoted), smart agents are choosing platforms that do multiple things automatically.
Maier’s Rejig.ai platform exemplifies this approach: “Think of us as a combination of ChatGPT, Canva, Pinterest, and local news.”
In addition, Truelist simplifies managing new listings by integrating common processes. Just talk or text to get started—say, “I’ve got a new listing at 123 Main Street,” and details are pre-filled using MLS and public records. Need vendors? Quotes, scheduling, and confirmations are handled automatically, with updates provided every step of the way. Impress sellers by inviting them to the dashboard, where they can access timelines, checklists, status updates, and listing previews—all in one place.
Why Personal Use Matters
Armstrong made a crucial point that many agents miss: “Using it (AI) in your personal life is a great way to understand its possibilities, and to understand where AI can go and where it isn’t as good today.”
She confessed that while vacationing in France, she used ChatGPT so much that her friend called it “Carrie’s new boyfriend, because I kept mentioning him, the same way that a 14-year-old can’t stop talking about her new boyfriend.”
Sexton agreed: “Let some of this tech transition into your personal life, and it’ll get easier for you to use and strategize how to use it in your business.”
The ROI Beyond Time Savings
Sexton shared a perfect example of how AI content creates unexpected business opportunities. After posting a video he created using voice cloning and AI avatars, two different business contacts reached out, including someone who runs a medical staffing company, asking to “grab lunch” to learn more.
“As a real estate agent, we always sit there and say, how could I get connected to somebody that is going to bring in a bunch of highly paid people that want to buy houses?” Sexton noted.
Sexton’s creative use of AI drew attention to his business, which is difficult to do in a packed digital landscape.
What This Means For Your Business
AI isn’t going to replace real estate agents.
As Maier emphasized, “People want to do business with you; they don’t want to do business with a robot.”
But agents who use AI effectively will have a massive advantage over those who don’t.
The key is starting small and building up. Use ChatGPT to create a social media graphic. Try Opus Clip on an existing video. Ask AI to help you write product descriptions for your Google Business page.
Download our free AI toolkit to receive free prompts and advice on how to get started.
Your Next Steps Into AI-Powered Real Estate
The agents already winning with AI share one common trait: they started experimenting before they felt ready. They played with the tools, made mistakes, and discovered possibilities they never expected.
As Sexton concluded, “We don’t need to become AI experts as real estate agents. What we need to do is understand whether or not these tools can save us time and help us be productive in our businesses.”
The question isn’t whether you’ll eventually use AI in your real estate business—it’s whether you’ll start now and gain the advantage or wait until everyone else has already figured it out.
Enroll in REAIS Today – Become a Certified Real Estate AI Specialist
Did you know that 75% of top U.S. brokerages and nearly 80% of their agents are already using AI? (source: NAR) These professionals are saving hours each week, closing more deals, and leaving outdated methods behind.
Colibri’s Real Estate AI Specialist (REAIS) certification is your pathway to staying ahead in a rapidly evolving industry. Master the AI tools that will revolutionize your workflow, boost your efficiency, and strengthen your client relationships.
What’s included:
- 4 expert-led, on-demand courses (7 hours total)
- Certification to showcase your AI expertise
- 25 practical tools to use right away
- Real-world examples, use cases, and workflows
- Guidance on ethical, compliant AI adoption
- Lifetime access to course materials
Don’t wait to join the ranks of forward-thinking real estate professionals. Start your REAIS certification now and secure your competitive edge!
