CBAE: Certified Buyer Agent Expert Self-Paced
Included Courses
Courses included in this package. Click on a course to learn more.
- Foundations of Buyer Agency Excellence 0
The 3-hour Foundations of Buyer Agency Excellence course helps licensees navigate the shifting dynamics in buyer representation, including the latest developments in commission structures and representation agreements. The course equips real estate licensees with tools they can use to articulate their value, enhance their negotiation abilities, and navigate the complexities of modern buyer agency. By mastering these foundational concepts, participants will be better prepared to provide effective representation to their clients in an ever-changing real estate environment.
In the face of uncertainty, it will be a licensee’s job to bring clarity and certainty. Today’s buyers need effective representation, and it’s increasingly important for buyer agents to be able to articulate their value and uplevel their negotiation skills and professionalism. And of course, they must stay apprised of developments, remaining nimble and ready for change.
COURSE HIGHLIGHTS:
- Articulating the value of buyer representation
- How to understand what buyers want
- Value principles: subjective vs. subjective value elements
- The importance of target market identification
- The role of credibility
- Creating and implementing an Unbeatable Value Proposition
- Becoming a trusted advisor
- Using the buyer discovery process
- Creating a home evaluation and rating system
- Preparing buyers to buy
- Helping buyers understand financing
- Creating a persuasive offer narrative
- Packaging and Presenting the Offer
- Real estate rockstar: optional activities for enhanced learning
- Advanced Buyer Agency Strategies and Negotiations 0
Advanced Buyer Agency Strategies and Negotiation (3-Hour CE)
This course provides real estate licensees with advanced strategies to enhance their buyer agency services and negotiation skills, with a focus on consumer protection and risk management. Students will learn how to apply the NEWPO framework to deeply understand buyers' needs, expectations, wants, priorities and desired outcomes. Students will review how to explain key financial concepts to buyers, including mortgage options, closing costs, and tax advantages of homeownership. The changing landscape of buyer agent compensation is explored, with strategies for discussing fees and demonstrating value to clients.
Risk management is emphasized throughout, including handling poorly trained agents, implementing documentation best practices, and navigating dual agency situations. Ethical considerations in buyer representation are examined, with a focus on maintaining high professional standards.
By mastering these advanced buyer agency and negotiation skills, licensees will be better equipped to protect their clients' interests, provide exceptional service, and successfully guide buyers through complex real estate transactions while mitigating risks.
COURSE HIGHLIGHTS:
- Applying the NEWPO framework to deeply understand buyers' needs, expectations, wants, priorities, and outcomes
- Advanced buyer discovery techniques like active listening, open-ended questions, and the "Five Whys" method
- Creating and implementing an Unbeatable Value Proposition (UVP) for buyer representation
- Strategies for discussing fees and demonstrating value to clients
- Developing and presenting tiered service packages for buyers
- Understanding different pricing models and compensation structures for buyer agents
- Negotiating fair compensation with buyers
- Assessing buyer financial readiness and explaining key financial c
- CBAE Certificate and Certification 0